{"id":12,"date":"2026-09-30T13:39:34","date_gmt":"2026-09-30T13:39:34","guid":{"rendered":"https:\/\/gaelgueguen.fr\/?page_id=12"},"modified":"2026-10-03T10:29:04","modified_gmt":"2026-10-03T10:29:04","slug":"accueil","status":"publish","type":"page","link":"https:\/\/gaelgueguen.fr\/","title":{"rendered":"Pr\u00e9sentation"},"content":{"rendered":"\n
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Professeur \u00e0 TBS Education o\u00f9 j\u2019enseigne le management strat\u00e9gique et l\u2019entrepreneuriat, mes recherches portent sur le management des entreprises avec un focus sur les \u00e9cosyst\u00e8mes (d\u2019affaires, entrepreneuriaux) et les PME\/Entrepreneuriat.<\/p>\n\n\n\n

Ce site recense quelques-uns de mes travaux.<\/p>\n\n\n\n

Quelques mots sur mes recherches\u2026<\/strong><\/p>\n\n\n\n

Parti initialement de travaux portant sur la strat\u00e9gie des PME du secteur Internet en regard de la contrainte de leur environnement (th\u00e8se de doctorat en sciences de gestion), je me suis int\u00e9ress\u00e9 aux strat\u00e9gies des entreprises (plus grandes) dans le secteur des technologies de l\u2019information en \u00e9tudiant leurs relations \u00e0 travers le concept d\u2019\u00e9cosyst\u00e8me d\u2019affaires. A travers les \u00e9cosyst\u00e8mes d\u2019affaires, je me suis int\u00e9ress\u00e9 progressivement aux \u00e9cosyst\u00e8mes entrepreneuriaux et aux dynamiques de l\u2019entrepreneuriat (habilitation \u00e0 diriger des recherches).<\/p>\n\n\n\n

Par la suite, je me suis ouvert \u00e0 d\u2019autres aspects du management \u00e0 travers les syst\u00e8mes d\u2019information ou l\u2019internationalisation. Ceci m\u2019a conduit \u00e0 travailler sur le cyclisme professionnel.<\/p>\n\n\n\n

Membre de l\u2019Association Internationale de Recherche en Entrepreneuriat et en PME (AIREPME), je participe r\u00e9guli\u00e8rement aux activit\u00e9s de ma communaut\u00e9 scientifique.<\/p>\n\n\n\n

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Parcours<\/a><\/div>\n\n\n\n
Publications<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Travaux r\u00e9cents<\/strong><\/h2>\n\n\n\n
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G. Gueguen et S. Delano\u00eb-Gueguen (2026), Chess.com a-t-il mis \u00ab mat \u00bb les \u00e9checs ?<\/strong>, CCMP, G2201, Lien<\/a><\/p>\n\n\n\n

R\u00e9sum\u00e9<\/p>\n\n\n\n

Le cas porte sur l\u2019\u00e9cosyst\u00e8me du jeu d\u2019\u00e9checs qui est en tr\u00e8s forte croissance depuis 2020. Consid\u00e9r\u00e9s comme une activit\u00e9 sportive et reconnus par les instances mondiales comme telle, les \u00e9checs connaissent une dynamique positive dans leur format traditionnel, historiquement gouvern\u00e9 par les f\u00e9d\u00e9rations sportives.<\/p>\n\n\n\n

La pratique du jeu en ligne conna\u00eet, elle, une v\u00e9ritable explosion et la plateforme d\u2019\u00e9checs en ligne Chess.com en tire les principaux b\u00e9n\u00e9fices.<\/p>\n\n\n\n

Apr\u00e8s avoir pr\u00e9sent\u00e9 l\u2019\u00e9cosyst\u00e8me des \u00e9checs puis la proposition de valeur de Chess.com, le cas pr\u00e9sente trois personas afin que les \u00e9tudiant(e)s proposent des solutions \u00e0 l\u2019entreprise dans une logique design thinking.<\/p>\n\n\n\n

G. Gueguen et S. Delano\u00eb-Gueguen (2026), Has Chess.com \u00ab checkmated \u00bb chess?<\/strong>, CCMP, G2201(GB), link<\/a><\/p>\n\n\n\n

Abstract<\/p>\n\n\n\n

This case study focuses on the chess ecosystem, which has been experiencing rapid growth since 2020.<\/p>\n\n\n\n

Recognized as a sport by global governing bodies, chess is experiencing positive momentum in its traditional format, which has historically been governed by sports federations. In recent years, online chess has been experiencing a real boom, of which the online chess platform Chess.com is reaping the main benefits.<\/p>\n\n\n\n

After presenting the chess ecosystem and Chess.com\u2019s value proposition, the case study introduces three personas so that learners can propose solutions to the company using a design thinking logic.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Gueguen, G., Torr\u00e8s, O. et Bar\u00e8s, F. (2025). PME versus SME. Quelle place pour la recherche francophone \u00e0 l\u2019heure de l\u2019anglicisation\u2009?<\/strong>, Management International, 29(4), pp. 116-129.<\/a>
https:\/\/doi.org\/10.59876\/a-53jj-kgp0<\/a><\/p>\n\n\n\n

Ce travail cherche \u00e0 caract\u00e9riser la recherche francophone sur les PME en menant une comparaison avec la recherche publi\u00e9e dans des revues anglophones. \u00c0 cette fin, une analyse des travaux comportant le terme \u00ab\u2009PME\u2009\u00bb (francophone) ou \u00ab\u2009SME\u2009\u00bb (anglophone) dans les r\u00e9sum\u00e9s publi\u00e9s sur la p\u00e9riode 2013-2024 est men\u00e9e. 520 articles \u00e9crits en fran\u00e7ais et 5\u2009406 articles \u00e9crits en anglais provenant de 11\u2009430 auteurs diff\u00e9rents sont pris en consid\u00e9ration. Les analyses reposent sur le r\u00e9seau des coauteurs et l\u2019identification de classes de vocabulaire remarquable. Les r\u00e9sultats indiquent une interconnexion limit\u00e9e des chercheurs francophones avec les auteurs anglophones. Il apparait une nette diff\u00e9rence entre les th\u00e8mes abord\u00e9s selon que l\u2019article ait \u00e9t\u00e9 \u00e9crit en fran\u00e7ais ou en anglais.<\/p>\n\n\n\n

Petites et moyennes entreprises versus small and medium-sized enterprises. The future of French language research in a context of rising anglicisation<\/p>\n\n\n\n

This study seeks to characterise French-language research on SMEs by comparing it with research published in English-language journals. To this end, an analysis of works containing the term \u201cPME\u201d (French) or \u201cSME\u201d (English) in abstracts published between 2013 and 2024 is conducted. 520 articles written in French and 5,406 articles written in English by 11,430 different authors are taken into consideration. The analyses are based on the network of co-authors and the identification of notable vocabulary classes. The results indicate limited interconnection between French-speaking researchers and English-speaking authors. There is a clear difference between the topics addressed depending on whether the article was written in French or English.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Gueguen, G. (2025). Le traitement de l\u2019entrepreneuriat dans la presse : d\u2019une macro- \u00e0 une micro-repr\u00e9sentation Une analyse des quotidiens g\u00e9n\u00e9ralistes nationaux fran\u00e7ais (2001-2022)<\/strong>, Revue Internationale PME, 38(3\/4), pp. 7-29.<\/a>
https:\/\/doi.org\/10.7202\/1121996ar<\/a><\/p>\n\n\n\n

R\u00e9sum\u00e9<\/p>\n\n\n\n

L\u2019importance grandissante que prend l\u2019entrepreneuriat nous pousse \u00e0 nous interroger sur les fa\u00e7ons dont cette notion est abord\u00e9e dans les m\u00e9dias alors que l\u2019entrepreneurialisme touche diff\u00e9rents pans soci\u00e9taux. L\u2019entrepreneurialisme s\u2019envisage comme une id\u00e9ologie, qui voit dans l\u2019entrepreneuriat une solution pour tous et pour tout. Les m\u00e9dias participent \u00e0 une plus grande diffusion de cette notion dans la culture d\u2019un pays. Sur la base des cinq principaux titres nationaux g\u00e9n\u00e9ralistes de la presse fran\u00e7aise et sur une p\u00e9riode allant de 2001 \u00e0 2022, tous les articles mentionnant l\u2019entrepreneuriat ont \u00e9t\u00e9 recens\u00e9s. En utilisant une analyse textuelle automatis\u00e9e, les r\u00e9sultats permettent de d\u00e9tailler la fa\u00e7on dont les journaux \u00e9crivent \u00e0 propos de l\u2019entrepreneuriat, notamment en fonction d\u2019une macro et d\u2019une microrepr\u00e9sentation. Nos r\u00e9sultats permettent de constater que le traitement de l\u2019entrepreneuriat se fait de fa\u00e7on plus diversifi\u00e9e, contribuant ainsi \u00e0 la diffusion de l\u2019entrepreneurialisme.<\/p>\n\n\n\n

The treatment of entrepreneurship in the press: from macro to microrepresentation. An analysis of French national daily newspapers (2001-2022)<\/p>\n\n\n\n

Abstract<\/p>\n\n\n\n

The growing importance of entrepreneurship prompts us to question the ways in which this notion is approached in the media, as entrepreneurialism touches on different facets of society. Entrepreneurialism is seen as an ideology that sees entrepreneurship as a solution for everyone and everything. The media help to spread this notion throughout a country\u2019s culture. Based on the five main national general-interest titles of the French press, and covering the period from 2001 to 2022, all articles mentioning entrepreneurship were surveyed. Using automated textual analysis, the results allow us to detail how newspapers write about entrepreneurship in terms of macro and microrepresentation. Our results show that the treatment of entrepreneurship is becoming more diversified, thus contributing to the spread of entrepreneurialism.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Delano\u00eb-Gueguen, S., Gueguen, G. and Laviolette, E.M. (2023).\u00a0\u00a0Concevoir et piloter un programme d\u2019apprentissage exp\u00e9rientiel \u2013 Une approche analysant les r\u00e9flexions des \u00e9tudiants.\u00a0Revue Fran\u00e7aise de Gestion,<\/em> 49(308), pp. 55-72.<\/strong><\/a><\/p>\n\n\n\n

https:\/\/doi.org\/10.3166\/rfg308.55-72<\/a><\/p>\n\n\n\n

Concevoir et piloter un programme d\u2019apprentissage exp\u00e9rientiel<\/p>\n\n\n\n

Une approche analysant les reflexions des \u00e9tudiants<\/p>\n\n\n\n

Designing and piloting an experiential learning programme. An approach analyzing student reflections<\/p>\n\n\n\n

R\u00e9sum\u00e9<\/p>\n\n\n\n

Alors que les programmes d\u2019apprentissage exp\u00e9rientiel se diffusent rapidement dans l\u2019enseignement sup\u00e9rieur, les \u00e9ducateurs en gestion disposent de peu de pistes pour les aider \u00e0 les concevoir et les am\u00e9liorer. Analysant les r\u00e9flexions de 726 \u00e9tudiants, les auteurs proposent une m\u00e9thode d\u2019aide \u00e0 l\u2019\u00e9laboration et au pilotage des PAE en identifiant trois dimensions cl\u00e9s : la contextualisation, la dynamique de groupe et les m\u00e9thodes transf\u00e9rables. Fond\u00e9s sur un retour d\u2019exp\u00e9rience, ces \u00e9l\u00e9ments ouvrent des pistes de d\u00e9veloppements th\u00e9oriques (Kolb, 1984 ; Mesny et al., 2021) et pratiques (nature des d\u00e9fis, coachs facilitateurs, t\u00e9moignages de praticiens, etc.) dans des contextes vari\u00e9s.<\/p>\n\n\n\n

Abstract<\/p>\n\n\n\n

While experiential learning programs are spreading rapidly in higher education, management instructors receive little guidance to help them design and improve them. Analyzing the reflections of 726 students, we propose a method to help design and pilot ELP by identifying three key dimensions: contextualization, group dynamics and transferable methods. Based on experience feedback, these elements open up avenues for theoretical (Kolb, 1984; Mesny et al., 2021) and practical (nature of the challenges, facilitating coaches, practitioner testimonies, etc.) developments in various contexts.<\/p>\n\n\n\n

Mots cl\u00e9s : Programmes d\u2019Apprentissage Exp\u00e9rientiel (PAE) \/ Analyse de Donn\u00e9es Textuelles \/ Entrepreneuriat<\/p>\n\n\n\n

Key words: experiential learning programs (ELP) \/ textual data analysis \/ entrepreneurship<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Lechner, C., Delano\u00eb-Gueguen, S. and Gueguen, G. (2022), Entrepreneurial ecosystems and actor legitimacy, International Journal of Entrepreneurial Behavior & Research, 28(9), pp. 466-491,\u00a0 https:\/\/doi.org\/10.1108\/IJEBR-03-2020-016<\/strong><\/a><\/p>\n\n\n\n

Abstract<\/p>\n\n\n\n

This study contributes to a better understanding of the important actor-specific, micro-level legitimacy dimensions in dynamic entrepreneurial ecosystems (EEs).<\/p>\n\n\n\n

Design\/methodology\/approach<\/p>\n\n\n\n

Using an embedded case study approach and rich longitudinal data collected over 16 years within a French EE, the study analyzes the legitimacy gaining process of two actors coming from opposite founding conditions.<\/p>\n\n\n\n

Findings<\/p>\n\n\n\n

Three dimensions of legitimacy (3L) are necessary to be accepted as functional actors within EEs: institutional legitimacy (IL) refers to the EE\u2019s acceptance of an actor as an institution active in the field of entrepreneurship; cultural legitimacy (CL) means that the actor is recognized as possessing and promoting values considered appropriate by the entrepreneurial community; relational legitimacy (RL) relates to the willingness of the entrepreneurial community to interact with the actor. These are complementary dimensions that members of EEs need to possess to acquire full legitimacy. Different paths are possible to achieve this full legitimacy.<\/p>\n\n\n\n

Research limitations\/implications<\/p>\n\n\n\n

Replicating the study with a comparative approach including more actors could represent an interesting avenue for research.<\/p>\n\n\n\n

Practical implications<\/p>\n\n\n\n

This research provides insights into the underlying dimensions of legitimacy in EEs, how various actors gain legitimacy in such contexts and how this influences the dynamics of EEs.<\/p>\n\n\n\n

Originality\/value<\/p>\n\n\n\n

The results provide novel insights into the issue of legitimacy in EEs and legitimacy theory in general.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Gueguen, G. (2022), <\/strong>PME et entrepreneuriat : une analyse lexicom\u00e9trique et structurelle des travaux publi\u00e9s dans la Revue internationale PME (1988-2020)<\/strong><\/a>, Revue Internationale PME, 35(2), pp. 23-48.<\/strong><\/p>\n\n\n\n

R\u00e9sum\u00e9<\/p>\n\n\n\n

Ce travail analyse 588 articles et notes de recherche publi\u00e9s dans 98 num\u00e9ros de la Revue internationale PME (RIPME), depuis son premier num\u00e9ro (1988) jusqu\u2019au dernier num\u00e9ro de l\u2019ann\u00e9e int\u00e9gralement disponible pour mener notre analyse (2020). Sur la base d\u2019une revue de la litt\u00e9rature portant sur les points de convergence et de divergence entre PME et entrepreneuriat en tant que champ th\u00e9orique, nous r\u00e9pondons \u00e0 la question suivante : comment a \u00e9volu\u00e9 le discours scientifique au sein de la RIPME ? \u00c0 cette fin, nous mobilisons une m\u00e9thodologie d\u2019analyse des donn\u00e9es textuelles automatis\u00e9e qui porte sur le titre et le r\u00e9sum\u00e9 des 588 textes. Nous identifions le vocabulaire le plus souvent mobilis\u00e9 et ses \u00e9volutions dans le temps en fonction de trois p\u00e9riodes : 1988-1998, 1999-2009 et 2010-2020. Une classification descendante hi\u00e9rarchique, selon la m\u00e9thode Reinert, permet d\u2019identifier trois grandes classes de vocabulaire : (1) la PME, (2) l\u2019entrepreneuriat et (3) le contexte. Pour chacune de ces classes, nous d\u00e9crivons la dynamique temporelle. Si les textes orient\u00e9s \u00ab PME \u00bb demeurent dominants, les textes en \u00ab entrepreneuriat \u00bb gagnent de plus en plus de place. Nous pouvons cat\u00e9goriser les 588 textes au sein de ces trois classes, ce qui nous permet de constater des interconnexions. Ces r\u00e9sultats nous permettent de proposer cinq dimensions de convergence relatives aux travaux PME et entrepreneuriat.<\/p>\n\n\n\n

Abstract<\/p>\n\n\n\n

This work analyzes 588 articles and research notes published in 98 issues of the Revue internationale PME (RIPME), from its first issue (1988) to the last issue of the year fully available to conduct our analysis (2020). On the basis of a literature review on the points of convergence and divergence between SME and entrepreneurship as a theoretical field, we answer the following question: how has the scientific discourse within RIPME evolved? To this end, we mobilize an automated textual data analysis methodology that focuses on the title and abstract of the 588 texts. We identify the most frequently used vocabulary and its evolution over time according to three periods: 1988-1998, 1999-2009 and 2010-2020. A hierarchical top-down classification, using the Reinert method, allows us to identify three major vocabulary classes: (1) SME, (2) entrepreneurship, and (3) context. For each of these classes we describe the temporal dynamics. While SME oriented texts remain dominant, entrepreneurship texts are gaining more and more space while context related texts are decreasing. With respect to the relevance of these classes, we can categorize the 588 texts, which allows us to observe interconnections. These results allow us to propose five dimensions of convergence related to SME and entrepreneurship work.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Illustrations de la page : ChatGPT<\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Professeur \u00e0 TBS Education o\u00f9 j\u2019enseigne le management strat\u00e9gique et l\u2019entrepreneuriat, mes recherches portent sur le management des entreprises avec un focus sur les \u00e9cosyst\u00e8mes (d\u2019affaires, entrepreneuriaux) et les PME\/Entrepreneuriat. Ce site recense quelques-uns de mes travaux. Quelques mots sur mes recherches\u2026 Parti initialement de travaux portant sur la strat\u00e9gie des PME du secteur Internet […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/gaelgueguen.fr\/index.php?rest_route=\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gaelgueguen.fr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gaelgueguen.fr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gaelgueguen.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gaelgueguen.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12"}],"version-history":[{"count":21,"href":"https:\/\/gaelgueguen.fr\/index.php?rest_route=\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":93,"href":"https:\/\/gaelgueguen.fr\/index.php?rest_route=\/wp\/v2\/pages\/12\/revisions\/93"}],"wp:attachment":[{"href":"https:\/\/gaelgueguen.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}